Healthcare

We help clients reduce costs and improve patient outcomes through insights into consumer behaviors, beliefs, and needs.

Consumer decisions—including lifestyle choices, adherence to treatment regimens, and the selection of providers, payers, and medications – are key drivers of demand and overall spending in healthcare. Consumer healthcare markets are growing rapidly and healthcare players face opportunities to offer new products and services, as well as dramatically improve the value of their existing businesses.

 

We help our clients:

• Better understand consumer behaviors, beliefs, and barriers to action; how these shape customer needs and responses to healthcare products, services, and interventions; and how to develop strategies to capture value through consumer-centered healthcare.

• Transform their performance in areas such as marketing, consumer acquisition, customer relationship management (CRM), care management, chronic disease management, adherence, self-care, prevention, and wellness.

• Build comprehensive consumer strategies and shift to consumer-focused business model and mindset

• Identify and capture the most valuable consumer segments and use new distribution channels

• Develop growth strategies based on new consumer-oriented products and services

• Deploy behavior change approaches in conjunction with risk-based consumer segmentation to reduce costs for payors associated with lifestyle-related conditions such as smoking and obesity

• Identify and implement innovative approaches to engage patients and consumers to improve adherence to treatment regimens and outcomes

• Develop tailored online health products for providers, refining their online health value proposition to better meet the preferences and needs of specific consumer segments